MEXICO — During the early hours of November 08, a rare lunar eclipse, known by some as an Orange Moon, shone brightly across the world. To coincide with the phenomenon, which is the last of its kind until March 2025, carbonated softdrink brand Fanta launched a social media campaign that turned the boring grey moon into the galaxy’s largest ever, deliciously orange, Fanta vending machine.
Fans in Mexico could use the world’s largest vending machine by taking a photo of the moon and sharing it on social media using the hashtag #Fantamoon and tagging @FantaMx. Community managers for Fanta Mexico verified photos to confirm (or deny) their legitimacy. Once the photo passed the test, a DM was sent with a code for people to redeem their free Fanta at partners McDonald’s or 7Eleven venues.
“People have looked to the heavens for inspiration for centuries. You could say this idea fell from the sky – or more precisely, from the galaxy,” said Dany Minaker and Sebastian Tarazaga, Wunderman Thompson Global ECDs and CCOs of Wunderman Thompson LATAM.
The work was done as part of OpenX from WPP.
CREDITS:
Agency Lead: Wunderman Thompson
Global Chief Creative Officer: Daniel Bonner
Global Chief Creative Officer: Bas Korsten
Chief Creative Officer, North America: Tom Murphy
Global Executive Creative Director: Daniel Minaker
Global Executive Creative Director: Sebastian Tarazaga
Executive Creative Director: Jared Kozel
Associate Creative Director: Ransom Haywood
Associate Creative Director: Fallon Parker
Senior Art Director: Kimberly Blasnik
Senior Copywriter: Lauren Cesar
Editor, 3D Designer: Ryan Rodinis
Senior Head of Production: Rodrigo Sanchez
CEO, Wunderman Thompson New York, Global Client Lead, Coca-Cola, Sasan Saedi
Managing Director: Helder Santo
Senior Account Director: Dana di Lello
Community Management: Ogilvy
Managing Director, SL&E Lead LATAM: Kaleo Costa
Head of Social & Performance: Carlos Alonso
Media Agency: Mediacom
Head of Performance LATAM: Florencia Fornica
Influencer Marketing Lead Media House Coca-Cola: Alfredo Leyva
Client: The Coca-Cola Company
Creative Strategy Lead, LATAM: Chiara Martini
Consumer Shopper and Media Manager: Ricardo Sanchez
Real Time Amplification Manager: Rodrigo Gayón
Sr. Manager McDonald’s LATAM: Diego Hernández
eCommerce Sr. Manager: Christian Janeth Guerrero
Digital Commerce Sr. Manager: Aurora Amparan
7-Eleven Account Manager LATAM: Alejandra Castañón
Corporate Communications Manager: Mauricio Menese
